Privacy Policy
Effective Date: March 10, 2026
Introduction
Welcome to Gather, an implementation intelligence platform built by New Entity HCM ("we," "us," or "our"). We respect your privacy and are committed to protecting your Personal Information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (website link) and interact with our services.
Information We Collect
We may collect, use, and store different kinds of Personal Information about you, which we have grouped together as follows:
Identifiers & Contact Information: Includes your name, email address, phone number, company name, and job title when you book a demo or contact us.
Internet & Technical Information: Includes basic, anonymized information about your interaction with our website, browser type, and operating system, collected via standard server logs to ensure our site functions securely.
How We Collect Your Information
We collect Information from and about you through:
Direct Interactions: You voluntarily provide Identifiers and Contact Information when you fill out forms, book a demo through our scheduling partner (Calendly), or subscribe to our insights newsletter.
Automated Technologies: As you navigate our website, our website host (Framer) automatically collects basic technical data (such as anonymized page views and essential server logs) required to operate and secure the site. We do not currently use third-party tracking cookies or external analytics providers.
How We Use Your Information
We use your Personal Information for the following business and commercial purposes:
To Provide Services: To schedule, manage, and conduct product demos.
To Communicate: To respond to your inquiries and manage our business relationship with you.
To Improve Our Site: To analyze aggregate, anonymous website usage and debug errors to ensure a reliable user experience.
Disclosure of Your Information
We do not sell your Personal Information for monetary compensation, nor do we "share" it with third-party advertising or analytics partners for cross-context behavioral advertising. We disclose your information only to the following categories of trusted third parties to operate our business:
Service Providers: Such as Calendly (for demo scheduling), Framer (website hosting), and our email marketing platforms. These providers are contractually obligated to protect your information and use it only to provide services to us.
Professional Advisers & Legal Obligations: We may disclose information to our legal and financial advisors, or to law enforcement if required by law.
US State Privacy Rights
Depending on your state of residence (e.g., California, Virginia, Colorado, Connecticut, Utah, Texas, Indiana, Kentucky, Rhode Island, and others), you may have specific rights regarding your Personal Information:
Right to Know/Access: The right to request what Personal Information we have collected, used, disclosed, and "sold" or "shared."
Right to Delete: The right to request the deletion of your Personal Information, subject to certain exceptions.
Right to Correct: The right to request correction of inaccurate Personal Information.
Right to Opt-Out: The right to opt out of the "sale" or "sharing" of your Personal Information for cross-context behavioral advertising, and the right to opt out of profiling.
Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.
To exercise any of these rights, please contact us using the information in the Contact Details section below.
International Data Transfers (UK/EU Visitors)
If you are accessing our website from the United Kingdom or the European Economic Area (EEA), please be aware that your Personal Information will be transferred to, stored, and processed in the United States. We process your data based on your consent (when booking a demo or signing up for communications) and our legitimate business interests. You have rights under the GDPR/UK GDPR to access, rectify, or erase your personal data, or restrict its processing.
Data Security & Retention
We implement appropriate technical and organizational measures to protect your Personal Information against unauthorized access or accidental loss. We retain your information only for as long as reasonably necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting requirements.
Changes to Our Privacy Policy
We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use the Services after the new Privacy Policy takes effect.
Contact Details
If you have any questions about our privacy practices or this Privacy Policy, please contact us at:
New Entity HCM, LLC.
1300 E Lafayette St #908.
Detroit, MI 48207
United States
[Insert Privacy/Contact Email]